Mass Media Relations Specialist

Location US-VA-Tysons (McLean)
Posted Date 3 months ago(04/05/2024 3:30 PM)
Job ID
# Positions
Experience (Years)
Communications/Media/Public Relations - Mass Media Relations Specialist

External Description

Mass Media Relations Specialist



The Air Line Pilots Association, International (ALPA), the largest airline pilot union in the world and the largest non-governmental aviation safety organization in the world (representing over 77,00 pilots at 41 U.S. and Canadian airlines) seeks an experienced Mass Media Relations Specialist for our Tysons (McLean), Virginia office.  The Mass Media Relations Specialist provides traditional and social media relations strategy and execution for ALPA-wide communication initiatives, applying his or her skills toward the advancement of the Association’s advocacy efforts in Ottawa and Washington and collective bargaining goals with its member pilot groups, as well as other external and internal communications initiatives.  They will work with the media team to support all areas of communications, executing programs and campaigns with earned, owned, and paid media to advance the interests of all members of the Association and of the piloting profession.


They support the social media team for ALPA and assist with syncing day-to-day traditional media relations with digital media, as a routine approach to amplify messaging to reach a wider audience.


Interested applicants are requested to submit online portfolio link(s) showing previous work.


Local travel:  10 - 15%.


ALPA is an equal opportunity employer committed to diversity and inclusion in a safe workplace.  We prohibit discrimination, harassment and harmful behavior of any kind based on race, color, sex, religion, sexual orientation, national origin, gender identity, caste, disability, neurodiversity, genetic information, pregnancy, or other protected characteristics as outlined in federal or provincial laws.  We highly value everyone and all are encouraged to apply, including minorities, veterans, and people with disabilities.


This position is covered by a collective bargaining agreement.

ALPA is a member-driven, staff supported, union with two internal professional unions.


  • Bachelor's degree in relevant area, e.g., Communications, English, Journalism, Marketing, or Public Relations, from an accredited college or university required; or, the equivalent combination of education and experience. Master’s degree in a communications field is desirable.
  • Three (3) to five (5) years of experience in a communications role at ALPA or in an equivalent advocacy and/or communications position elsewhere required, five (5) plus years strongly preferred. Aviation and/or labor union experience and/or knowledge strongly preferred.
  • Significant media relations and content strategy experience required.
  • Exceptional writing skills, including the technical writing skills to communicate effectively with pilot groups, Association executives, and the media.
  • Excellent interpersonal and communication skills, oral and written, for effective interaction with internal staff, external contacts, and pilots, with attention to detail when reviewing and editing written materials.
  • Must possess exceptional time management skills; be able to work independently in a fast-paced, multi-tasking environment; and, transition easily between projects.
  • Ability to effectively interpret and disseminate complex information for public understanding.
  • Analytical and problem-solving skills to quickly reduce an issue to its key components and to develop unique media solutions.
  • Possesses the professional demeanor necessary to address issues of the most complex nature, to establish credibility in often-contentious circumstances, and to positively affect members, the media, and other audiences.
  • Experience planning and implementing media and PR/education campaigns; proven track record in pitching media and securing story placements.
  • Track record in developing, executing, and evolving comprehensive and proactive communications plans, as well as specific programs and campaigns, a definite plus.
  • Must be a self-starter with professional maturity and sound judgment, capable of independent decision-making.
  • Able to develop and execute social media strategies that build awareness and support for key pilot group initiatives.
  • Knowledge of ALPA policies, processes, structure, and strategic plans preferred.
  • Knowledge of desktop publishing, presentation, design, and web content management preferred, with a willingness to learn new software applications to enhance effectiveness.
  • Software: Microsoft Word, Excel, and PowerPoint required; Adobe Photoshop, Adobe Dreamweaver, and InDesign desirable.  Sitecore and/or HTML a plus.  Basic audio/video editing also a plus.



Physical Demands:


Note:  The physical demands described herein are characteristic of those that must be met to successfully perform the essential functions of this position.  Reasonable accommodations may be made to enable individuals to perform the essential physical activities of this position described below.


Constantly operates a computer/smartphone/tablet.  Vision, corrected or uncorrected, must be acute and discriminating.  Regularly required to maintain a stationary position, move about the office and the local metropolitan area, determine what others have said or written, and converse with others and exchange accurate information.

Regularly required to sit, stand, bend, reach, and move about the office.  May also include occasional bending, stooping, squatting, and/or pushing and pulling or moving, e.g., to pack, unpack, and/or move cases.

Occasionally required to move, raise, reach, and/or retrieve audio/video equipment, binders, books, boxes, and files up to 25 lbs.  While on travel (local, national, or international), could be responsible to move, raise, reach, and/or retrieve equipment and/or luggage weighing as much as fifty (50) lbs.  (Assistance may not always be available.)


ALPA offers competitive salaries with terrific benefits, including:


  • 401k Plan with Non-Elective Employer Contribution of 11% plus 2% into a Market-Based Cash Balance Plan after 180 days of employment.  No employee contribution required!  The 401k plan includes a Roth option and 4-year vesting schedule.
  • Generous health care benefits on day one – PPO, Kaiser (where available), and a High Deductible Health Plan which includes coverage for medical, dental, and vision benefits for employee, spouse, and/or dependent children;
  • 15 days paid vacation and 12 holidays per year plus 2 volunteer days per year;
  • Generous sick and bereavement leave;
  • Competitive parental leave;
  • Company-paid premiums for disability and life insurance;
  • Flexible Spending and Health Savings accounts;
  • Retiree health plan;
  • Education Assistance Program; and,
  • Optional benefits including pet insurance, excess life insurance, legal plan, and qualified transportation fringe benefits, where available.
  • Partial remote work opportunities.


PROJECTED ANNUAL SALARY RANGE:  $75,522.00 –$107,889.00


Relocation not provided.

Sponsorship not available for this position. 




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